Reebok’s latest campaign ‘the gym is everywhere’ has seen the sporting brand transform six bus stops in Columbia into mini gyms.
The bus shelters were equipped with bars, steps and even a personal trainer to instruct waiting passengers on what to do. Those who did participate were given the option to have a picture taken that would then be shared on social media to promote the campaign and their accomplishment.
Check out the below video to see exactly how a bus stop can be a great place to exercise.
What a lovely campaign – inspiring people to get fit and very on brand – kudos!
(Involved agency: JCDecaux Colombia)