PR Examples

Shelley Smoler is a Chief Creative Officer who’s spent her career proving that creativity isn’t just about selling things, it’s about shifting the way people see them. She started out in South Africa, where she learned early that big ideas don’t need big budgets, just the right ambition. That

As the debate around artificial companionship heats up, Heineken is weighing in with a cold beer and a wink. The brand’s latest campaign, developed by LePub New York, responds to the growing discomfort with AI friendship tech. Most notably the backlash surrounding Friend, the wearable AI chatbot

British Airways has launched Reflections, a new outdoor campaign that turns the window seat into a canvas and the brand’s logo subtly reflected. Developed with Uncommon Creative Studio and MG OMD, the campaign follows four British photographers Laura Pannack, Jack Johnstone, Catherine Hyland and

McDonald’s UK is finally doing what fans have been asking for: ‘stealing’ its most hyped international menu items and bringing them home. “World Menu Heist,” created with Leo UK, reframes years of online food envy as a cinematic operation. The campaign sees eight global favourites smuggled into UK

As companies double down on return-to-office mandates, Heineken is flipping the conversation – and the pub signs. The brand’s latest UK campaign sees pubs across the country temporarily rebranded as “The Office,” turning a phrase most workers dread into a reason to grab a pint. The activation riffs