PR Examples

Automotive disruptor OMODA JAECOO has kicked off its partnership with Uncommon Creative Studio with a media first — becoming the first brand to take over the rooftop of London’s BFI IMAX. In a striking media-first activation the team installed a giant working compass above the cinema, pointing to

Cadbury Dairy Milk has launched ‘Homesick’ – a tender new film by VCCP that captures the imperfect charm of generosity through a quietly powerful sibling moment. Set in Kuala Lumpur, the ad follows an older sister far from home who receives a care package containing a Dairy Milk bar from her

Sephora is bringing a kick to its winter range with a limited-edition lip gloss inspired by Tabasco. The collaboration reimagines the popular Outrageous Plump gloss with a spicy twist, combining capsaicin, the active ingredient in chili peppers, with its original volumising formula. The concept is

Lacoste has unveiled two new padel courts in Courchevel, bringing a fresh sporting dimension to the French alpine resort. Set at the base of the Émile Allais slalom stadium, the courts offer a vivid contrast to the snow-covered landscape, with their signature green surfaces framed by mountain views

Liquid Death and e.l.f. Beauty have rejoined forces for a second chaotic collaboration – this time swapping corpse paint for Lip Embalm. The limited-edition lip balm range, which dropped January 14, is inspired by Liquid Death’s most unhinged flavors and packaged in mini tallboy cans, because of