На информационном ресурсе применяются рекомендательные технологии (информационные технологии предоставления информации на основе сбора, систематизации и анализа сведений, относящихся к предпочтениям пользователей сети "Интернет", находящихся на территории Российской Федерации)

PR Examples

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William Shatner becomes “Will Shat” for Raisin Bran

William Shatner beams fibre and toilet jokes into Raisin Bran’s latest spot. The cereal is heading to the Super Bowl with refreshingly blunt conversation about going to the toilet. The 30-second spot rebrands the Star Trek icon as “Will Shat”. The name tells you everything you need to know about... Далее

Fast food meets fine dining as McDonald’s drops McNugget Caviar

McDonald’s is giving its most iconic menu item a luxury makeover with the launch of the first-ever McNugget Caviar kit, a limited-edition Valentine’s Day drop that pairs Chicken McNuggets with real caviar and costs fans nothing. Created in partnership with Paramount Caviar, the online-only kits... Далее

Claude campaign imagines a dystopian ad-filled future

Anthropic is making its Super Bowl debut with a campaign that doesn’t shout about AI’s power, but gently pokes at the advertising industry. The campaign takes a jab at rival OpenAI’s recent decision to start showing ads within ChatGPT. The ‘A Time and a Place’ work for Claude, created by Mother and... Далее

Jurassic Park gets a reboot and a tech upgrade

Jurassic Park gets a reboot (and a WiFi upgrade) in Xfinity’s Super Bowl debut Comcast’s Xfinity makes its Super Bowl debut by asking a big “what if?”—what if Jurassic Park had just had decent internet? The campaign, titled “Jurassic Park…Works”, imagines a world where the park’s tech doesn’t... Далее

Wraps meet runway in McDonald’s mess-free fashion campaign

McDonald’s is serving up flavour with a side of fashion in its latest UK campaign, ‘All Flavour, No Mess’, created by Leo UK to relaunch its Wraps range. Timed to coincide with London Fashion Week, the campaign elevates the humble wrap to catwalk status, wittily presenting it as the style-conscious... Далее

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