PR Examples

San Pellegrino U.S leans into ‘Italian time’ and it’s one of the best ads I’ve seen all year. The sparkling water brand has dropped a wry and wonderful skit, casting actors Stanley Tucci and Diane Morgan in a laid-back mock-interview that celebrates the joy of doing things the Italian way – slowly,

Burger King France is putting the Whopper centre stage in a quietly captivating campaign. A hungry customer unboxes and devours the burger in a single uninterrupted shot – all at eye level, with no music, voiceover or flashy editing. Just whispers and the crunch of every bite. This sensory slow

Nike has taken a refreshingly lo-fi creative route in its latest activation in China: a pop-up Cantonese soup shop called Songyuan, set on Ersha Island, a hotspot for Guangzhou’s running community. Created with Olympic sprinter Su Bingtian, the project blends local culture, post-run recovery, and

Franki Goodwin is an award-winning creative and filmmaker and Chief Creative Officer of Saatchi & Saatchi. Her work has earned Cannes Lions, British Arrows, and D&AD awards. A champion of emerging talent, she curates Saatchi & Saatchi’s New Creators’ Showcase and regularly judges global

Ralph Lauren has turned Sloane Square into a winter retreat with its most expansive brand activation to date. Running through December 24, The Ralph Lauren Holiday Experience brings together retail, seasonal workshops and a charitable component in a six-week installation designed to immerse