PR Examples

Waitrose has dropped a festive campaign that’s closer to cinema than supermarket – riffing off Love Actually. The Perfect Gift isn’t just an ad — it’s a four-minute festive romcom, starring Keira Knightley and Joe Wilkinson, with food at the heart of the story. They nailed the brief: cinematic,

When the 15th National Games kicked off across Guangdong, Hong Kong, and Macao, all eyes in China turned to sport. Heinz saw an opening — not as a sponsor, but as a savvy participant in the cultural moment. While the ketchup brand isn’t officially tied to the Games, it teamed up with creative

Macaulay Culkin is back as Kevin McCallister, but this time the danger isn’t burglars — it’s everyday risks facing his aging mum. In “Home But Not Alone”, a festive campaign from Home Instead, which provides in-home care for seniors, Kevin obsessively bubble-wraps his mum’s front yard and maps out

Nike has been crushing their marathon marketing of late. The morning after the New York City Marathon, they took six full pages in New York Times and filled them with a relatable love letter to the runners who took part. The opening spread, shared on Reddit, shows a mass of runners at the start

Disney is leaning into emotional storytelling this season with a short: Best Christmas Ever, directed by Oscar-winning director Taika Waititi. Out now on Disney+ and online, follows a young girl whose Christmas doodle magically comes to life – scored with a familiar Toy Story tune and voiced by