PR Examples

Brands spent 2025 pushing COOH and experiential marketing into bolder, stranger and more spectacular territory. This roundup covers the standout builds, stunts and immersive experiences that earned attention on the street, dominated social feeds and set new benchmarks for creative impact. Here’s a

Switzerland Tourism’s new campaign sees electronic artist Thylacine sample 200+ ‘Swiss Sounds’ into an immersive music track. Trains, cable cars, cheese and glaciers become instruments in a journey that celebrates the country’s breathtaking landscapes. Switzerland Tourism and Travel Switzerland

French grocer Intermarché has upended its long-running tradition of human-led festive tearjerkers, unveiling a wonderfully original Christmas film that trades kitchen-sink realism for a woodland fable. Created with long-time agency partner Romance, the 2025 spot stars a woodland villain. The

Lidl US has unveiled Eau de Croissant, a tongue-in-cheek fragrance inspired by its popular 49-cent bakery item. Crafted in collaboration with British perfumer Sarah McCartney, known as the “Fairy Godmother of UK Perfumery,” the scent promises notes of buttery warmth without tipping into full-blown

A24 has delivered one of the year’s smartest earned-first film reveals, slipping a faux engagement announcement for Zendaya and Robert Pattinson into The Boston Globe to tease their new film The Drama. The notice appeared in the Living/Arts section on Monday, replacing the usual TV Critic’s Corner