PR Examples
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PR Examples

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PR Examples

Coca-Cola finds a way into football stadiums where red is off limits

Coca-Cola has launched a football-led campaign in Argentina and Brazil that brings the brand into stadiums where red, the colour associated with rival teams, has long been absent. Using optical illusions across out-of-home and social, You Must Love Coke allows fans to perceive Coca-Cola’s signature... Далее
PR Examples

Internet pile-on turns KitKat theft into a marketing win for Nestlé

Nestlé has found itself on the right side of an internet pile-on after the theft of more than 413,000 KitKat bars sparked a wave of jokes, memes and brand banter online. The missing chocolate, taken while in transit from central Italy to Poland during the week of 23 March, could hardly have arrived... Далее
PR Examples

Missing People takes aim at true crime culture

Missing People has launched a campaign with BBH London and Merman that challenges the way true crime turns real lives into entertainment. The charity’s latest work arrives as appetite for the genre continues to grow, while someone is reported missing in the UK every 90 seconds. Its premise is... Далее
PR Examples

Gymshark gives Hyrox finishers a moment with The Jacket Patch

Gymshark turned a retro sandwich shop opposite Hyrox London into ‘The Jacket Patch’, a pop-up serving free jacket potatoes to finishers and giving the race’s fleeting end point a bit more ceremony. Running from 27 to 29 March at Frank’s in West London, the activation offered free food from Grime... Далее
PR Examples

How ASICS turned movement into a creative platform

ASICS Global Head of Marketing, Gary Raucher is a keynote speaker at Famous Campaigns Live. ASICS has been disciplined and creative in the way it has consistently built its brand platform. Rather than treating mental wellbeing as a loose theme, ASICS has repeatedly turned the same core belief into... Далее
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