PR Examples

Nike has been crushing their marathon marketing of late. The morning after the New York City Marathon, they took six full pages in New York Times and filled them with a relatable love letter to the runners who took part. The opening spread, shared on Reddit, shows a mass of runners at the start

Disney is leaning into emotional storytelling this season with a short: Best Christmas Ever, directed by Oscar-winning director Taika Waititi. Out now on Disney+ and online, follows a young girl whose Christmas doodle magically comes to life – scored with a familiar Toy Story tune and voiced by

Icelandair leans into the country’s natural beauty with a playful reality check. The airline’s newest spot, by agency Kubbco, riffs on the growing wave of AI anxiety and deepfake fatigue by staging a conspiracy movie in which two travelers insist Iceland is fabricated. The Northern Lights are

The Swiss brand known for herbal lozenges has launched a limited-edition collection of scented scarves, each lightly infused with the same Swiss alpine herbs that flavor its signature products. The Ricola Scarf lands just in time for cold and flu season. The ‘aromatire’ range comes available in two

Ralph Lauren has turned Sloane Square into a winter retreat with its most expansive brand activation to date. Running through December 24, The Ralph Lauren Holiday Experience brings together retail, seasonal workshops and a charitable component in a six-week installation designed to immerse