PR Examples

Burger King has upstaged McDonald’s new Big Arch burger launch. In a post on Instagram the brand is seen reversing an digi-van to block a Maccas billboard – and replace it with their own flame-grilled message. The campaign follows the successful hijack format of a recent BK stunt in France. Last

In Mykonos, the party never stops — and neither do the delivery drivers. This new Domino’s ad series, by Newton’s Laboratory, promotes the service with riders seen reflected in the sunglasses of beachgoers. The message – no matter where you end up… pizza finds you. In Mykonos, the party never

From late-night heartbreaks to first student flats, IKEA’s new campaign in Norway is getting real about home life. The “Made for Life” platform, created with agency partner TRY, kicks off with a series of short stories tackling everything from infertility and infidelity to dementia and toddler