На информационном ресурсе применяются рекомендательные технологии (информационные технологии предоставления информации на основе сбора, систематизации и анализа сведений, относящихся к предпочтениям пользователей сети "Интернет", находящихся на территории Российской Федерации)

PR Examples

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Peanut and Tommee Tippee push ‘matrescence’ into the mainstream

A full-page ad in The New York Times is putting one overlooked word centre stage, as Peanut and Tommee Tippee campaign to get “matrescence” officially recognised in the dictionary. Describing the physical, psychological and emotional transition into motherhood, matrescence captures an identity... Далее

Chupa Chups creates the ‘final boss’ lollipop

Chupa Chups  is promoting a new easier-to-open wrapper by creating the hardest-to-open lollipop it has ever made. In a witty response to years of online grumbles about its stubborn packaging, the confectionery brand and BBH London has launched Chupa Chups Impossible, a limited-edition range encased... Далее

JD casts Louis Theroux as unexpected face of Nike Air Max campaign

JD Sports has put Louis Theroux at the centre of its campaign for the return of the Nike Air Max 95 OG Neon, an unexpected casting that signals a different kind of streetwear storytelling. The 50-year-old documentary-maker fronts JD’s first major campaign of 2026, bringing his trademark deadpan... Далее

Holland & Barrett unveils ‘Endo Knickers’ to visualise the hidden pain of endometriosis

Holland & Barrett has created a provocative prototype pair of ‘Endo Pants’ to visualise the painful symptoms of endometriosis and spark conversation around the condition affecting more than 1.5 million women in the UK. Developed with The Endometriosis Foundation to mark Endometriosis Awareness... Далее

McDonald’s turns fans’ camera rolls into campaign

McDonald’s is spotlighting the late night rituals of its customers with a new campaign built from real photos found in fans’ camera rolls. Created by Leo UK, Camera Rolls taps into the way people naturally document nights out on their phones. When the team reviewed camera rolls voluntarily shared... Далее

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