PR Examples

Most jackets come with care instructions. This one comes with a last Will & Testament. Columbia’s latest jacket comes with a legally binding transfer of ownership intended to be read after your untimely demise. As part of its bold new campaign “Engineered for Whatever,” Columbia Sportswear has

As companies double down on return-to-office mandates, Heineken is flipping the conversation – and the pub signs. The brand’s latest UK campaign sees pubs across the country temporarily rebranded as “The Office,” turning a phrase most workers dread into a reason to grab a pint. The activation riffs

McDonald’s UK is finally doing what fans have been asking for: ‘stealing’ its most hyped international menu items and bringing them home. “World Menu Heist,” created with Leo UK, reframes years of online food envy as a cinematic operation. The campaign sees eight global favourites smuggled into UK

British Airways has launched Reflections, a new outdoor campaign that turns the window seat into a canvas and the brand’s logo subtly reflected. Developed with Uncommon Creative Studio and MG OMD, the campaign follows four British photographers Laura Pannack, Jack Johnstone, Catherine Hyland and

As the debate around artificial companionship heats up, Heineken is weighing in with a cold beer and a wink. The brand’s latest campaign, developed by LePub New York, responds to the growing discomfort with AI friendship tech. Most notably the backlash surrounding Friend, the wearable AI chatbot