PR Examples

In the courtyard of a Primary School in Shanghai, LEGO and Nike created something spectacular: a modular playground that looks like it was dreamed up by kids – because it was. The project began with LEGO China’s “Build the Change” workshop, where students were asked to imagine their ideal play

Delegates at Labour’s Liverpool conference this week are greeted by a St Anne Street billboard showing a weary Keir Starmer and the message: “Just tax billionaires you absolute numpty.” It was unveiled by campaign group Everyone Hates Elon to push Labour on fair taxation of the super-rich. A

For its first brand campaign, ChatGPT sidesteps glossy futurism in favor of something more cinematic and human. Created by Isle of Any and shot on 35mm by Smuggler’s Miles Jay, the spots feel like the final scene of a film: prompts as dialogue, answers as rolling credits. It’s a lo-fi, tactile take

Breast Cancer UK is marking its first creative campaign with an eye-catching street stunt: “Street Nipples”, launched today in London, Manchester and Edinburgh. Devised by Joe Public London, the campaign uses reverse graffiti — pressure-washing pavements through breast-shaped stencils — to turn

Domino’s is celebrating 40 years in the UK with a throwback merch collection that channels the brand’s mid-80s delivery roots. The pizza chain has teamed up with vintage lifestyle brand Unified Goods for the Hot Since ‘85 capsule, a mix of rare finds and new designs inspired by Domino’s original