PR Examples

After more than 75 years of unchanged design, the humble fry box has finally received an upgrade – thanks to Heinz and Rethink. Launching today in 11 countries, The Heinz Dipper reimagines the iconic red-and-yellow fry container with a built-in pouch for sauce, solving a decades-old dilemma: where

Liquid Death and e.l.f. Beauty have rejoined forces for a second chaotic collaboration – this time swapping corpse paint for Lip Embalm. The limited-edition lip balm range, which dropped January 14, is inspired by Liquid Death’s most unhinged flavors and packaged in mini tallboy cans, because of

Lacoste has unveiled two new padel courts in Courchevel, bringing a fresh sporting dimension to the French alpine resort. Set at the base of the Émile Allais slalom stadium, the courts offer a vivid contrast to the snow-covered landscape, with their signature green surfaces framed by mountain views

Sephora is bringing a kick to its winter range with a limited-edition lip gloss inspired by Tabasco. The collaboration reimagines the popular Outrageous Plump gloss with a spicy twist, combining capsaicin, the active ingredient in chili peppers, with its original volumising formula. The concept is

Cadbury Dairy Milk has launched ‘Homesick’ – a tender new film by VCCP that captures the imperfect charm of generosity through a quietly powerful sibling moment. Set in Kuala Lumpur, the ad follows an older sister far from home who receives a care package containing a Dairy Milk bar from her