PR Examples

Long whispered about but never confirmed, McDonald’s has officially lifted the lid on its fan-fuelled ‘Secret Menu’ in a nationwide campaign led by Leo UK. Launching today, the fast-food brand has turned internet speculation into sanctioned reality with a line-up of cult creations like the Surf N’

If you want a clear read on where Instagram is heading for 2026, it’s worth listening to Adam Mosseri. As the person running the platform, he posted a twenty slide carousel on his IG outlining the ambitions and challenges for the year ahead. Mosseri’s focus is firmly on AI and what happens when

BIC is reminding the world of the humble pen’s enduring power in a bold new outdoor campaign from The Reactor, highlighting the iconic Cristal Original’s 3km writing capacity with the line: “Inkredible.” Running across high-impact billboards and other formats in Australia, the work leans into the

Fashion brand Burberry have created a new label. Inspired by an archival 1993 ad campaign, ‘Burberrys grew out of the country life’ – celebrating the brand’s enduring connection to the countryside and outdoor pursuits. via Burberry