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LEGO encourages parents to spend more time with their kids with video stunt.

Curiously this was not a Father’s Day stunt, as that is celebrated in Taiwan on August 8th, but it looks a lot like one.

In Taipei where working adults are some of the busiest in the world, a child’s imagination was given the stage to shine. Hsiao Feng was chosen via a casting call, and a video was filmed of him sharing his Lego  creation, a really strong car, that would help his father who sells and repair cars for living, be less tired, and with that spend more time at home with him.

“I will give this car to my dad, and he will never have to repair it,” he said.

“And he wouldn’t be so tired anymore.”

The video was shared and promoted via Youtube, Social Media, Public screens throughout the city and more importantly projected on a 100-metre screen outside the Taipei Arena stadium, as the father walked by after work, who promised he’d find more time to spend with his son.

Source: Mashable

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