#bus stop PR stunt

Reebok’s latest campaign ‘the gym is everywhere’ has seen the sporting brand transform six bus stops in Columbia into mini gyms. The bus shelters were equipped with bars, steps and even a personal trainer to instruct waiting passengers on what to do. Those who did participate were given the

Soft juice brand J2O has created an interactive London bus stop billboard, where commuters are stalked by a wolf. All appears normal when the commuter approaches the billboard, the wolf is static and surrounded by typical advert artwork. Then when the unsuspecting individual turns away the wolf