PR Examples
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PR Examples

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PR Examples

Holland & Barrett unveils ‘Endo Knickers’ to visualise the hidden pain of endometriosis

Holland & Barrett has created a provocative prototype pair of ‘Endo Pants’ to visualise the painful symptoms of endometriosis and spark conversation around the condition affecting more than 1.5 million women in the UK. Developed with The Endometriosis Foundation to mark Endometriosis Awareness... Далее
PR Examples

JD casts Louis Theroux as unexpected face of Nike Air Max campaign

JD Sports has put Louis Theroux at the centre of its campaign for the return of the Nike Air Max 95 OG Neon, an unexpected casting that signals a different kind of streetwear storytelling. The 50-year-old documentary-maker fronts JD’s first major campaign of 2026, bringing his trademark deadpan... Далее
PR Examples

Chupa Chups creates the ‘final boss’ lollipop

Chupa Chups  is promoting a new easier-to-open wrapper by creating the hardest-to-open lollipop it has ever made. In a witty response to years of online grumbles about its stubborn packaging, the confectionery brand and BBH London has launched Chupa Chups Impossible, a limited-edition range encased... Далее
PR Examples

Peanut and Tommee Tippee push ‘matrescence’ into the mainstream

A full-page ad in The New York Times is putting one overlooked word centre stage, as Peanut and Tommee Tippee campaign to get “matrescence” officially recognised in the dictionary. Describing the physical, psychological and emotional transition into motherhood, matrescence captures an identity... Далее
PR Examples

Penguin Random House UK unveils Playful Penguins

There are brand mascots. And then there are birds with an 90-year publishing pedigree. Penguin Random House UK has introduced the ‘Playful Penguins’, a new suite of illustrations created as part of its wider visual identity refresh. Think less corporate logo, more character ensemble cast.... Далее
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