PR Examples
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PR Examples

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PR Examples

Musk, Bezos and Altman reimagined in dystopian AI clip

A mockumentary film from Belgian startup AiCandy fast-forwards to 2036 and asks ‘If AI takes our jobs, could it also take our calories?’ In Energym, a fictional gym chain, AI-aged versions of Elon Musk, Jeff Bezos and Sam Altman run a world where automation has replaced most of the workforce. With... Далее
PR Examples

McDonald’s NZ proves brand power by ditching the logo

McDonald’s New Zealand has stripped its outdoor advertising back to little more than menu item names, trusting brand fame to do the rest. Created by McCann New Zealand, the national campaign titled “You know where” features some of Macca’s most iconic products in name only. No product shots. No... Далее
PR Examples

Guinness turns matchday moments into shareable ‘Pints of View’

Guinness has extended its Lovely Days platform into the Guinness Six Nations with a social-first mechanic that puts fans’ own perspectives at the centre of the action. Building on 2025’s ‘Pints of View’ beer mats in Ireland, the new POV concept rolls out across Ireland and Great Britain during the... Далее
PR Examples

Audi’s BRIT Awards campaign does not feature a car

Audi UK takes a restrained approach in promoting a BRIT Awards partnership The OOH campaign by BBH London that focuses on the shared starting point of music and motoring. The creative is deliberately minimal. Set in a quiet, dimly lit garage at night, the execution avoids headlines and overt... Далее
PR Examples

Heineken turns winter chill into footfall with smart DOOH

Heineken® has launched a temperature-triggered digital out-of-home campaign that guides people through the cold and straight into nearby pubs. Rolling out across the UK, the Netherlands and Canada, “You’re Getting Warm” activates only when winter temperatures hit their lowest. Inspired by misted... Далее
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