На информационном ресурсе применяются рекомендательные технологии (информационные технологии предоставления информации на основе сбора, систематизации и анализа сведений, относящихся к предпочтениям пользователей сети "Интернет", находящихся на территории Российской Федерации)

PR Examples

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KitKat turns the everyday dash into a reminder to take a break

KitKat’s latest campaign from Courage transforms the humble dash into a visual cue that the space between things is the perfect moment for a break. Building on the long-running “Have a break, have a KitKat” platform, the work reimagines familiar pairings such as 9-5 or YYZ-JFK by replacing the dash... Далее

Cadbury brings back ‘Made to Share’ with candid moments of everyday generosity

Cadbury has relaunched its ‘Made to Share’ campaign with a new series of press and out-of-home ads capturing spontaneous acts of everyday generosity. Created by VCCP and produced by the agency’s content studio Girl&Bear, the latest instalment uses candid photography to spotlight small human... Далее

Norwegian Consumer Council spoofs ‘enshittification’ in hilarious ad

AD of the week ★★★★★ Norwegian Consumer Council takes down ‘enshittification’ in an hilarious film. The Norwegian Consumer Council has released a darkly comic ad that takes aim at “enshittification” – the term coined by Canadian journalist Cory Doctorow to describe how digital platforms gradually... Далее

KitKat unveils life-sized chocolate Formula 1 car at Silverstone

KitKat has revealed a life-sized chocolate racing car at Silverstone to launch its new partnership with Formula 1 and introduce a limited-edition miniature chocolate replica. Unveiled in the famous pit lane by former racing driver and presenter Billy Monger, the striking sculpture mirrors the scale... Далее

McDonald’s turns fans’ camera rolls into campaign

McDonald’s is spotlighting the late night rituals of its customers with a new campaign built from real photos found in fans’ camera rolls. Created by Leo UK, Camera Rolls taps into the way people naturally document nights out on their phones. When the team reviewed camera rolls voluntarily shared... Далее
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