PR Examples
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PR Examples

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PR Examples

Corona introduces laser-etched limes to perfect bottle ritual

Corona has launched ‘Lime Guides’, a global campaign developed by Grey London that uses laser-etched limes to help drinkers slice the perfect wedge for the brand’s signature bottle ritual. Timed to launch on International Lime Day (yes this exists), the idea addresses a familiar frustration for... Далее
PR Examples

Secret Life Of Dads taps into modern fatherhood with Pints & Ponytails

A live event from Secret Life Of Dads has struck a chord online by turning a practical parenting skill into a relaxed night out for fathers. Held above the Lucky Saint Pub in London, ‘Pints & Ponytails’ invited dads to learn how to braid their daughters’ hair while sharing a drink and swapping... Далее
PR Examples

KitKat turns the everyday dash into a reminder to take a break

KitKat’s latest campaign from Courage transforms the humble dash into a visual cue that the space between things is the perfect moment for a break. Building on the long-running “Have a break, have a KitKat” platform, the work reimagines familiar pairings such as 9-5 or YYZ-JFK by replacing the dash... Далее
PR Examples

Cadbury brings back ‘Made to Share’ with candid moments of everyday generosity

Cadbury has relaunched its ‘Made to Share’ campaign with a new series of press and out-of-home ads capturing spontaneous acts of everyday generosity. Created by VCCP and produced by the agency’s content studio Girl&Bear, the latest instalment uses candid photography to spotlight small human... Далее
PR Examples

Norwegian Consumer Council spoofs ‘enshittification’ in hilarious ad

AD of the week ★★★★★ Norwegian Consumer Council takes down ‘enshittification’ in an hilarious film. The Norwegian Consumer Council has released a darkly comic ad that takes aim at “enshittification” – the term coined by Canadian journalist Cory Doctorow to describe how digital platforms gradually... Далее
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