PR Examples

На информационном ресурсе применяются рекомендательные технологии (информационные технологии предоставления информации на основе сбора, систематизации и анализа сведений, относящихся к предпочтениям пользователей сети "Интернет", находящихся на территории Российской Федерации)

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PR Examples

‘Call a boomer’ service puts students in direct line to lonely seniors

A new street-level activation in Boston is inviting young people to pick up the phone and connect with seniors living across the US. Installed on Commonwealth Avenue near Boston University, a bright yellow “call a boomer” phone links directly to a second handset inside a senior housing community in... Далее

PR Examples

Carlsberg brings BSL to Anfield for Liverpool FC fans

Carlsberg has launched a new campaign with Liverpool FC and the British Deaf Association to make one of football’s most powerful rituals more accessible for Deaf and hard of hearing supporters. Called Signs of Unity, the campaign saw fans at Anfield taught how to sign the words to “You’ll Never... Далее

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Häagen-Dazs swaps Guinness for ice cream pints on St Patrick’s Day

Häagen-Dazs launched a new integrated campaign that turned Paddy’s Day into an ice cream occasion. On St Patrick’s Day in Toronto, the brand opened O’Häagen’s, a pop-up designed to look like a traditional Irish bar but serving only Häagen-Dazs pints. Timed to one of the most alcohol-focused dates... Далее

PR Examples

British Airways reframes escape with witty ‘safety’ video

British Airways has launched a new campaign that turns the familiar language of inflight safety briefings into an invitation to step away from everyday stress. Created by Uncommon Creative Studio, the one-minute film “An original British briefing” follows people caught in moments of daily... Далее

PR Examples

HP prints a billboard live on the street – one A4 sheet at a time

HP has launched a eye-catching campaign for its Smart Tank printers by printing an entire billboard live in Clapham, using 319 A4 sheets assembled into a large-format OOH site. The activation puts the printer’s core benefit – long-lasting, refillable ink – at the centre of the activation. A... Далее