PR Examples
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PR Examples

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PR Examples

KFC leans into absurdity with pickle-filled puffer jacket drop

KFC has launched a one-of-a-kind “Pickle Puffer” jacket filled with real pickle juice and sliced gherkins to promote its new Pickle Mania menu. Created by agency Here Be Dragons and brought to life by experiential studio Robin Collective, the transparent jacket features visible brine, a... Далее
PR Examples

IRN-BRU turns new can designs into free tattoos for fans

IRN-BRU is marking its new can designs and 125th anniversary by inviting fans to get the artwork tattooed at a Glasgow pop-up called Tat-BRU. The brand took over Empire Ink, offering free tattoos to people ready for their first BRU design, along with existing devotees keen to add a second. It is a... Далее
PR Examples

Cadbury turns Creme Egg rituals into a playful product with the GooTool

Cadbury has launched a limited-edition ‘GooTool’ after new research revealed the inventive ways Brits are eating their Creme Eggs. The brand’s latest idea leans into a long-running product question ‘how do you eat yours’ – by celebrating the nation’s increasingly unconventional habits. According to... Далее
PR Examples

Clue spotlights the £20k reality of menstruation with ‘Cost of Bleeding’ campaign

Clue has launched a new campaign revealing that menstruation costs the average person more than £20,000 across their lifetime, reframing periods as a significant financial issue. New UK research from Clue puts the lifetime cost of menstruation at £20,359 over 38 years, far exceeding the price of... Далее
PR Examples

IKEA turns loyalty into a playable experience

IKEA Denmark has launched “Collect Points with IKEA Family”, a campaign that reimagines its updated membership benefits as a real-world gaming experience. Created by Marketsquare, the work introduces a points-based system for more than 1.5 million Danish members, allowing them to earn rewards... Далее
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