A new campaign from the Danish Road Safety Council and Worth Your While is taking a strikingly unconventional route to warn young Danes about the dangers of drug driving. Titled Op i røg (“Up in Smoke”), the campaign aims to shift perceptions among 17–24-year-olds – the age group most often

Apple’s 2025 holiday ad leans into warmth and whimsy, with a puppet-led musical filmed entirely on iPhone 17 Pro. Created by TBWA\Media Arts Lab and directed by Mark Molloy of SMUGGLER, A Critter Carol brings a touch of woodland magic to the season, blending handmade craft with modern tech. The

The first in our round-ups of the best brand campaigns of 2025. In the era of AI and CGI marketing – billboards have quietly become the scene-stealers of 2025. From clever contextual placements to jaw-dropping builds, out-of-home is a rich environment for brands chasing genuine cultural impact.

The Simpsons have joined New Zealand’s largest ever dog adoption campaign, as Santa’s Little Helper steps in to help rehome over 2,000 greyhounds before the sport is banned in 2026. In a Christmas-season push created by agency Special for Greyhounds as Pets (GAP), iconic scenes featuring the

Celebrity Traitors star Joe Marler kicked off loveholidays’ Black Friday campaign this week by lounging in the sun, cocktail in hand. Inside a billboard. The Shoreditch-based stunt, created by ARK Agency and produced by Creative Giants, has gone viral after commuters spotted a man seemingly