PR Examples
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PR Examples

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PR Examples

Internet pile-on turns KitKat theft into a marketing win for Nestlé

Nestlé has found itself on the right side of an internet pile-on after the theft of more than 413,000 KitKat bars sparked a wave of jokes, memes and brand banter online. The missing chocolate, taken while in transit from central Italy to Poland during the week of 23 March, could hardly have arrived... Далее
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Coca-Cola finds a way into football stadiums where red is off limits

Coca-Cola has launched a football-led campaign in Argentina and Brazil that brings the brand into stadiums where red, the colour associated with rival teams, has long been absent. Using optical illusions across out-of-home and social, You Must Love Coke allows fans to perceive Coca-Cola’s signature... Далее
PR Examples

How ASICS turned movement into a creative platform

ASICS Global Head of Marketing, Gary Raucher is a keynote speaker at Famous Campaigns Live. ASICS has been disciplined and creative in the way it has consistently built its brand platform. Rather than treating mental wellbeing as a loose theme, ASICS has repeatedly turned the same core belief into... Далее
PR Examples

The week’s best brand campaigns

In this week’s round-up: KFC leans into absurdity with pickle-filled puffer jacket drop KFC has launched a one-of-a-kind “Pickle Puffer” jacket filled with real pickle juice and sliced gherkins to promote its new Pickle Mania menu. HP prints a billboard live on the street – one A4 sheet at a time... Далее
PR Examples

Cushelle creates flushable magazine

Toilet roll brand Cushelle has launched what it claims is the ‘world’s first flushable magazine’, turning Britain’s bathroom “me time” into a cheeky brand experience. The limited-edition title, Porcelain, is printed entirely on the brand’s soft toilet tissue, with each page designed to be read,... Далее
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