PR Examples
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PR Examples

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PR Examples

Audi’s BRIT Awards campaign does not feature a car

Audi UK takes a restrained approach in promoting a BRIT Awards partnership The OOH campaign by BBH London that focuses on the shared starting point of music and motoring. The creative is deliberately minimal. Set in a quiet, dimly lit garage at night, the execution avoids headlines and overt... Далее
PR Examples

Heineken turns winter chill into footfall with smart DOOH

Heineken® has launched a temperature-triggered digital out-of-home campaign that guides people through the cold and straight into nearby pubs. Rolling out across the UK, the Netherlands and Canada, “You’re Getting Warm” activates only when winter temperatures hit their lowest. Inspired by misted... Далее
PR Examples

Cigarette-style warnings power push for under-16s social media ban

Mumsnet has escalated its campaign against youth phone addiction with a provocative new creative platform modelled on cigarette packet health warnings, urging the public to email MPs and demand a social media ban for under-16s. The national out of home and social push features stark, text-led... Далее
PR Examples

Why Foster’s swapped its wordmark for swearwords

Foster’s has replaced its iconic can wordmark with affectionate insults for its latest campaign, inviting British men to reconnect with their mates in their own language. Created by Publicis London, ‘Love You Cans’ sees limited-edition tins emblazoned with bllend, d**khead, knbhead, tsser and... Далее
PR Examples

Famous Campaigns goes LIVE with unmissable event

After two decades years creating famous campaigns, judging them and writing about them, I noticed something. We rarely hear the full story. Resistance. Politics. Doubts. Battles. Strategy stand-offs. 11th hour changes. The idea that nearly got killed. And that’s where the interesting stuff lives... Далее
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