Popular lingerie and sex toy brand, Ann Summers, has joined forces with creative marketing agency RAPP UK to launch a campaign aimed at tackling the stigma around cervical smear tests and emphasizing the importance of women attending these screenings for their health. The campaign, aptly titled “Remove Fear from the Smear,” seeks to address the […]
Ann Summer reveals new campaign ‘Remove Fear from the Smear’ to destigmatise smear tests
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