The Ordinary has launched The Periodic Fable™, a visually surreal campaign that tackles one of the beauty industry’s most slippery issues: misleading marketing jargon. Created with Uncommon Creative Studio, the campaign swaps the symbols of the periodic table for 49 familiar buzzwords like “magic,” “fat freezing,” and “medical grade” — a direct call-out to the […]
The Ordinary takes aim at skincare pseudoscience
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