I love the idea of a million-dollar barramundi on the loose for a Northern Territory Government campaign, to attract tourists to the state during the low season.
The stunt by Tourism NT promises cash prizes to tourists who fish in the Top End. The Million Dollar Fish competition will see 75 barramundis tagged with prizes and released into different fishing location across the Northern Territory.
See more on the campaign here:
The competition is also open to visitors worldwide if you do fancy flying down under and taking part!