Here’s a visually striking campaign from cider brand Bulmers.
As part of its ‘LiveColourful’ campaign, a black and white bar has opened, with all the colour drained out except for customers and the Bulmers-stocked bar.
The walls, furniture, lighting, pictures, ping pong table, board games, bar food and staff have all been drained of colour, making it look like a black and white movie.
Apparently, the venue took four months to create, with staff members sitting in the makeup chair for an hour and a half each to achieve the look.Bar staff have even been given contact lenses to ensure eye colour fits into the grey scale theme and the women wear black bob wigs while the men’s hair is coloured using black hair spray and paint.
The team behind the design includes film set designers, make up artists and practical effects wizards whose collective CV includes films like Gladiator and Avengers and TV series Game of Thrones.
The LiveColourful bar, in Shoreditch, London, is open until Friday, July 10 to mark the addition of the Bulmers Zesty Blood Orange flavoured cider.
It’s being touted as a world-first on the Mirror – which is far from a world-first PR description of a campaign!
Involved agency: Cow PR