The fruity drinks brand has decided poke fun at its customers using a common customer insight. Do you say ViMTO or ViMPTO? They caused havoc by changing their name to ViMPTO in a massive OOH campaign. Leading to passersby wondering if ViMTO were going to change their name permanently. One user commented on LinkedIn: ‘I […]
ViMTO becomes ‘ViMPTO’ in fun campaign
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