Creative agency BBDO Dusseldorf has teamed up with Production company Caviar and the Alzheimer Forschung Initiative (AFI) to create a new campaign raising funds for Alzheimer’s research. The campaign was based off the insight that Alzheimer is a glitch in the usual function of the sufferers’ brain. Using this knowledge BBDO, Caviar and AFI created […]
Moving film ‘The Glitch’ depicts the effects of Alzheimer’s Disease
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