Three and ZTE have teamed up to give Londoners their first unicorn cab ride or ‘Unicab’. Riders will be picked up from their location and taken to their destination in a Cinderella-like horse drawn carriage from the 26th – 28th October.
The stunts purpose is to raise awareness of ZTE’s new product the ZTE Blade V7, which will be available exclusively to Three customers.
As well as gaining coverage due to the quirky nature of the stunt, Three and ZTE have also been clever by giving users a digital platform to share their experiences online using the hashtag #MagicTogether. They have also been able to push the event on social media by making their passengers reserve their ‘Unicab’ ride using a tweet to Three’s Twitter account, with more than 800 people already booked in.