Persil creates giant mud volcano to launch its new app

Persil has joined forces with The Wild Network to launch its new app ‘Wild Explorers’, which provides more than 100 activities for families to do outside during the school holidays.

To promote the launch Persil has created a 7ft tall by 10ft wide 3 tonne mud volcano, which erupts with ‘molten-lava’. It took a team of eight professionals more than 4,000 hours to build.