#Behind the Campaign

Euston station will open its doors to 200 homeless people on Christmas Day to offer them dinner and a place to sleep. The main hub of Euston station will be filled with decorations and tables will be laid out to serve a full Christmas dinner. Around 30 volunteers from Network Rail will partner

There is now a human-sized birdhouse where people can sleep in the treetops of British Columbia. The birdhouse-shaped hideaway is in a British Columbia forest and is the work of Calgary-based design firm, Studio North. The birdhouse is currently owned by a family so you can’t rent this place

So I wrote a PR Examples post yesterday about the Krispy Kreme stunt with UberEats and the fact that it bombed when the UberEats app crashed. Today I see that Deliveroo has an awesome PR team because they saw what was happening with UberEats and decided to offer free doughnuts in person… with no

Yesterday, Krispy Kreme gave away 36,000 free doughnuts through the UberEats app. Unfortunately, it was only in London BUT the lucky people claiming would be getting a dozen! All Krispy Kreme were asking was for the public to download the UberEats app and order from 2pm. Simple enough right?

Iconic statues in London have been covered up in red coats to encourage Londoners to donate their old coats to those in need in this year’s Wrap up London campaign. Last weekend, three London statues in high traffic areas – Sherlock Holmes at Baker Street station, Amy Winehouse at Camden Market,