Specsavers is taking aim at a very modern affliction ‘Resting Squint Face’ in a playful new campaign by Golin London. The witty PSA urges Brits to stage a ‘Squintervention’ for friends, family or colleagues who can’t stop narrowing their eyes at screens. The tongue-in-cheek integrated campaign reframes presbyopia – a common, age-related near-vision change affecting […]
Specsavers tackle ‘Resting Squint Face’ with humorous PSA
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