Currys cracked the Gen-Z code not with slick ads, but by finally getting what TikTok and Instagram are actually for. Their push into social wasn’t about racking up followers just for vanity’s sake. It was about making Currys feel like it belonged in the feed. No hard sell, no brand-y nonsense just meme-savvy, trend-hugging content […]
Behind The Campaign: Currys Social Media
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