GymNation is taking weightlifting seriously. The UAE-based fitness chain has unveiled what it claims is the world’s heaviest permanent billboard: a one-tonne installation built entirely from forty interlocked weight plates. Created to promote GymNation’s new Strongman class, the billboard leans into the absurdity of its own mass.
The copy? “The only billboard that needs a […]The world’s heaviest billboard just dropped in Dubai
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