Residents and athletes local to Sao Paulo’s Paulista Avenue, were surprised with a pulse racing OOH campaign which measures athletes’ heartbeats, giving them a chance for a refreshing beverage from their newly installed ‘BPM Pay’ panel. Gatorade unveiled the billboard in an attempt to encourage interaction between athletes in the area, to build a stronger […]
Pulsating Gatorade panel gets hearts beating as it measures passer-by’s BPM.
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