Parents can now apply to become Toyologists and Babyologists for Toys R Us, meaning that parents can get toys sent to them for free!
To apply, parents need to fill out an application, which includes links to Facebook, blog, YouTube and Twitter but it’s unclear whether this is a paid position.
Children are also allowed to play with the new toys, as this helps the store decide whether they are suitable for the mass market.
This is definitely a campaign that will grab the attention of parents, ensuring Toys R Us will be receiving a lot of applications for the role and local press such as Liverpool Echo, Birmingham Mail and Leicester Mercury love it.