To celebrate the launch of its new ‘Primer Donnas’ campaign, Maybelline New York has brought reality TV drama to the beauty aisle, starring reality star Ariana Madix from Vanderpump Rules in a cheeky spoof of your favourite reality shows. Launched in May, the campaign spotlights Maybelline’s Grippy Serum Primer and Poreless Jelly Primer through a […]
Lashes so real, the drama had to be fake: Maybelline releases new reality TV drama starring Ariana Madix
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