Kleenex is partnering with Bowel Cancer Australia to transform the humble loo roll into a bowel cancer awareness game-changer, because ‘there’s nothing taboo about checking your poo.’ When customers get to the end of the roll – there’s a reminder printed on the cardboard ‘check your poo’ – and a web address for more info.
[…]Here’s a creative use of a spent loo-roll and media space.
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