Nike has taken a refreshingly lo-fi creative route in its latest activation in China: a pop-up Cantonese soup shop called Songyuan, set on Ersha Island, a hotspot for Guangzhou’s running community. Created with Olympic sprinter Su Bingtian, the project blends local culture, post-run recovery, and

Franki Goodwin is an award-winning creative and filmmaker and Chief Creative Officer of Saatchi & Saatchi. Her work has earned Cannes Lions, British Arrows, and D&AD awards. A champion of emerging talent, she curates Saatchi & Saatchi’s New Creators’ Showcase and regularly judges global

Ralph Lauren has turned Sloane Square into a winter retreat with its most expansive brand activation to date. Running through December 24, The Ralph Lauren Holiday Experience brings together retail, seasonal workshops and a charitable component in a six-week installation designed to immerse

The Swiss brand known for herbal lozenges has launched a limited-edition collection of scented scarves, each lightly infused with the same Swiss alpine herbs that flavor its signature products. The Ricola Scarf lands just in time for cold and flu season. The ‘aromatire’ range comes available in two

Icelandair leans into the country’s natural beauty with a playful reality check. The airline’s newest spot, by agency Kubbco, riffs on the growing wave of AI anxiety and deepfake fatigue by staging a conspiracy movie in which two travelers insist Iceland is fabricated. The Northern Lights are