To mark the launch of its new £29.99 Inflatable Ice Bath dropping in stores on Sunday 25th May, Aldi has stunned Londoners with a perfectly timed heatwave stunt. A commuter was spotted in full swim gear in an ice bath at a city bus stop, sparking a viral storm across social media and proving, once

A new deepfake video by Zurich comic Patrick “Karpi” Karpiczenko has gone viral with the provocative title Switzerland Is Fake. The 90-second clip, is a teaser for the reopening of Fotomuseum Winterthur, and suggests the Alps are CGI and fondue is a marketing myth. The video has sparked over 6

Solo Coffee isn’t here for your oat-milk-foam heart art. The cult caffeine brand, known for its punchy concentrates and “coffee for degenerates” ethos, has dropped a new lo-fi ad campaign that rips up the coffee aesthetic playbook. Made with viral YouTuber Josh Pieters’ Goon Squad, and landing

ASICS has unleashed a new brand ambassador and it’s not a sports star or celeb. It’s Felix the Samoyed, a fluffy fitness icon with a passion for walks, runs, and zoomies. Why a dog? New global research reveals that our four-legged friends are movement motivators like no other. In the UK, 69% of dog

Burger King France hijacks the launch of a McDonald’s restaurant in the town of Firminy in the Loire. The burger giant, aided by Saatchi & Saatchi France, reversed a branded truck outside a McDonald’s, turning the iconic “M” logo into “Mmmmh Burger King.” The rivalry is real.