PR Examples

Samsung have responded to Apple’s controversial ‘Crushed’ ad with a spot for the Tab S9 series. The electronics giant are sending a message that ‘creativity cannot be crushed’ A reactive campaign from BBH USA. Apple has apologised after a spot to showcase its brand-new iPad Pro drew widespread

In line with Deaf Awareness Week, Newcastle United FC partnered with Sela, their main shirt sponsor, and the Royal National Institute for Deaf People (RNID) to revolutionise the way deaf fans experience football games. Using haptic technology, which creates the experience of touch by applying

McDonald’s UK, have removed the iconic smile from millions of Happy Meal boxes to prompt family discussions about emotions. Research commissioned by McDonald’s highlights a startling statistic: nearly half (48%) of UK children feel pressured to be happy constantly. In response, the burger chain has

This morning, Ikea launched their pet collection UTSÅDD on a TikTok livestream, hosted by none other than the pets themselves. The products were promoted on The Pet Shopping Network, which in short, involves pets selling products to other pets. The teleshopping expert cats and dogs demonstrated the

Household retailer Habitat is celebrating its 60th anniversary with a series of giant 3D OOH billboards to mark the launch of a revamped brand platform. The new campaign, “Love Design, Love Habitat,” was designed by creative agency New Commercial Arts and highlights the brand’s rich history and