На информационном ресурсе применяются рекомендательные технологии (информационные технологии предоставления информации на основе сбора, систематизации и анализа сведений, относящихся к предпочтениям пользователей сети "Интернет", находящихся на территории Российской Федерации)

PR Examples

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Nike boards the Alps with the All Conditions Express

Nike has unveiled an all-orange, fully branded train at the Milano-Cortina Winter Olympics to relaunch its All Conditions Gear line in grand style. Dubbed the All Conditions Express, the activation saw the sportswear giant repurpose an Italian commuter train to shuttle guests from central Milan to... Далее

Specsavers turns up the volume on love with ‘The Relationship Aid’

Specsavers has unveiled a cheeky Valentine’s campaign that positions its latest hearing aid as the ultimate device for rekindling romance. Created by Golin London, ‘The Relationship Aid’ reframes hearing aids as must-have couple tech, borrowing the playful tone of adult retail to land a serious... Далее

Asda trials ‘open to chat’ red basket for single shoppers

Asda is inviting singles to wear their hearts on their handles this Valentine’s Day, with the launch of red “open to chat” shopping baskets designed to spark real life connections in store. Rolling out on 14 February across three locations in Leicester, Liverpool and Glasgow, the initiative gives... Далее

Dove flyposts Reddit reviews (good and bad) across NY

Dove has built a national campaign for its Intensive Repair mask from unfiltered Reddit reviews, putting real consumer voices at the centre of the work.  r/eal reviews lifts comments from redditors who agreed to have their posts shared, publishing the first 50 verbatim. The result is a campaign... Далее

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