New plant-based company La Vie takes a big gamble by advertising in the UK…despite not yet actually gracing our shelves. The start-up is hoping to stir intrigue with a range of activations across the city of London. The adverts dabble in some endearingly self-deprecating humour, with copy including ‘the best plant-based bacon in town that […]
New plant-based brand advertises itself in the UK…despite not being available here yet
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