Instead of your typical word association, Heinz has played a new card. For their brand, all that’s needed is their iconic keystone and people know when it comes to Ketchup – it has to be Heinz. Through digital, print and out-of-home activations with CGI images, Heinz ketchup paired with summer’s favourite foods, creating mouth-watering visuals […]
Iconic keystone suggests it just ‘has to be Heinz’
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