Burger King Korea is marking its 40th anniversary with a unique twist – by inking its residents with scannable barcode tattoos that can be traded for rewards. Launched to promote the newly upgraded Whopper, introduced in April 2024, the campaign saw the “Tattoo King” roam the streets of Haeundae, Busan, and Gangnam, Seoul during July […]
Whopper trade for a tattoo
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