In conjunction with World Smile Day, oral care brand Colgate unveiled its #FreeYourSmile campaign. Crafted in collaboration with Team WPP@CP, this fresh initiative seeks to bolster confidence and diminish insecurities surrounding diverse smiles. Distinguishing itself from conventional ad campaigns, #FreeYourSmile showcases authentic individuals flaunting their unique teeth characteristics, including braces, gaps, and asymmetrical smiles. By […]
Colgate celebrates diverse smiles on World Smile Day
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