Unilever’s ‘Dirt Is Good’ campaign has launched a new ‘Out of Home’ initiative in Türkiye, aiming to inspire children to spend more time playing outside. The campaign by Edelman highlights the benefits of outdoor play, such as building resilience and exploring the world beyond screens. Three interactive installations have been set up across Istanbul, transforming […]
Unilever’s ‘Dirt Is Good’ encourage outdoor play in Istanbul
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