Burger King UK takes the celeb chef playbook and turns it on its head. Their new campaign, Not Made By Gordon, stars Gordon Ramsay not as a collaborator, but as the guy who didn’t make the burger. Instead of the usual chef-approved fanfare, the BBH-led campaign leans into a different kind of flex: a world-class […]
Gordon Ramsay gets the cold shoulder in Burger King’s latest ad
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