Autism is a condition which affects every single person in a different way, but one recurring theme is a need for routine in their daily lives. So when 14 year old Ben Carter lost his blue Tommee Tippee cup, which he’d been exclusively drinking from since he was 2, his entire routine was thrown off.
As Tommee Tippee has since stopped making that specific cup, Ben’s dad Marc made a public appeal for people to search their cupboards and shelves to try and find a cup to replace his son’s. He had managed to obtain 5, with another 35 on the way.
When Carter got in contact with Tommee Tippee he was originally told there was nothing they could do.
Ben’s father said:
“I would not be happier if I won the lottery. Just knowing he has got these cups gives us peace of mind.”
It is an excellent piece of PR by the baby bottle brand, helping a person in need always gains good coverage, and also improving their own public image at the same time is a bonus.