Campaign Of The Day Marmite is recruiting “smugglers” to sneak the divisive product to expats in US after a “Marmite drought” in New York. Launched by Adam&EveDDB in London and New York, the campaign embraces the “love it or hate it” slogan to appeal to fans willing to “smuggle” jars to America. The multi-platform […]
Why Marmite are recruiting smugglers
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