Following the success of the Caramilk candy bar in Australia, Cadbury has brought the delicious treat over to the U.K. To launch the campaign, Cadbury created three billboards in London, Manchester, and Birmingham that display the copy ‘it’s amazing, just ask an Aussie.’ Placed at the centre of the billboard will be a real-life Australian, […]
Cadbury hires Australians to sit in the centre of their Caramilk billboards
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