Lots of breweries appeal to the younger generations of booze drinkers, but Beck’s Brewery have taken a different path – through tailoring their new limited edition range to older generations, with a beer exclusively for their more mature drinkers. Partnering with AKQA, they created an anti-ageist campaign that includes an exclusive event at Gop Tun […]
Beck’s brewing for seniors – a beer prohibited for the under 70s
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