In a move that blends cultural storytelling with product showcase, Hyundai is opening ‘Backseat Bites’, the UK’s first restaurant inside a car. Launching 22 October in Soho, the pop-up is built inside the brand’s compact electric city car, the INSTER, and designed for solo diners or curious duos. The activation nods to ‘Honbap’, a South […]
Hyundai is opening the UK’s first restaurant inside a car.
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