★★★★☆ Heineken is taking aim at digital burnout with its new global campaign “Social off socials”, created by LePub, and fronted by Joe Jonas. The campaign invites people to unplug and rediscover the joy of real-life hangouts—no screens, no scrolls, just actual socialising. To get the message across, Heineken enlisted a mix of creators including Dude […]
Heineken taps Joe Jonas to help the world go ‘Social Off Socials’
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