For International Women’s Day, Lego has ‘relaunched’ one of their famous ad campaigns from the 1980’s with a modern twist. For those of us that remember, the print campaign centred around female builders proudly showing off their creations with the iconic phrase “What it is is beautiful” simply being added to each image.
Now, nostalgic […]Lego relaunches a modernised ‘What it is is beautiful’ campaign for International Women’s Day
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