In an outdoor marketing effort during the recent Salone del Mobile in Milan – an annual furniture fair, ‘the Nescafé Hello Bench’ was tested out.
The bench got shorter when two people sat on it thanks to a couple of sensors, bringing strangers together over coffee.
Now, I like this as a concept (look at these bloody ad agencies lording it over us with their excessive budgets, though), and this could be my Britishness getting the better of me, but I’m not so sure this idea travels well.
I reckon this would end up with some beautifully uncomfortable silences in London.
Anywho, I’m a sucker for a literal stunt/activation, so here it is for posterity!
Involved agency: Publicis Italia