In an industry obsessed with big-name directors and award-winning agencies, Channel 4 has just reminded us where the real magic can happen — inside the minds of teenagers. To promote the return of Educating Yorkshire, the broadcaster took a gamble on the exuberance (and occasional chaos) of youth, inviting school pupils to conceive, produce and […]
Channel 4 hands the reins to kids – and they school the ad industry
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