Forget the fake cobwebs and haunted house tropes. IKEA’s new Halloween campaign homes in on a much quieter truth: the real terror happens on the couch. Halloween Essentials, created by INGO and rolling out across MENA, recasts everyday soft furnishings as the unsung heroes of horror movie season. The KLOTSTARR cushion, SMÅNUNNEÖRT throw, and MYRULL […]
IKEA’s latest Halloween campaign skips the gore and nails the insight
Понравилась статья? Подпишитесь на канал, чтобы быть в курсе самых интересных материалов
Подписаться