According to online supermarket Ocado, FOMO is out, and FOGO is in. With the average British household binning between £240-480 worth of fresh food a year due to it going off quicker than they expect, ‘fear-of-going-off’ has hit the UK. That’s why, for their latest campaign, Ocado has teamed up with food influencer Alfie Steiner […]
Ocado Fresh+ Promise campaign highlights Brits with FOGO (fear-of-going-off)
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